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A blended knowledge translation initiative to improve colorectal cancer staging
ISRCTN ISRCTN56824239
ClinicalTrials.gov identifier
Public title A blended knowledge translation initiative to improve colorectal cancer staging
Scientific title
Acronym N/A
Serial number at source N/A
Study hypothesis We hypothesise that practice change can be induced among surgeons and pathologists using an adapted social marketing model that utilised the influence of both expert and local opinion leaders (OLs) for colorectal cancer (CRC) in a large geographic area with diverse practice settings.
Lay summary
Ethics approval Not provided at time of registration
Study design Randomised controlled trial
Countries of recruitment Canada
Disease/condition/study domain Colorectal cancer
Participants - inclusion criteria Surgeons and pathologists involved in the care of colorectal cancer that are practising in the province of Ontario, Canada.
Participants - exclusion criteria Retired or semi-retired surgeons and pathologists or physicians who do not care for colorectal cancer patients
Anticipated start date 01/04/2002
Anticipated end date 01/04/2006
Status of trial Completed
Patient information material
Target number of participants Surgeons (n = 794) and pathologists (n = 449)
Interventions There are three arms in the trial:
Arm 1: Presentations only
Arm 2: Presentations plus opinion leader activation (posters, pocket cards, etc.). There are opinion leaders in all sites visited however, only 42 had opinion leader activation.
Arm 3: The third arm had no opinion leaders identified and no presentations
Primary outcome measure(s) Change in practice patterns in that an appropriate number of lymph nodes is retrieved and assessed in order to refer patients appropriately for further treatment
Secondary outcome measure(s) No secondary outcome measures
Sources of funding 1. The Change Foundation (Canada) (ref: 02064)
2. Ontario Cancer Research Network (Canada) (ref: 02-NOV-0236)
Trial website
Publications 1. 2006 results: http://www.ncbi.nlm.nih.gov/pubmed/16412251
2. 2008 results: http://www.ncbi.nlm.nih.gov/pubmed/19015462
Contact name Dr  Andy  Smith
  Address Sunnybrook & Women's College Health Sciences Centre
TSRCC
2075 Bayview Ave.
Room T2-057
  City/town Toronto
  Zip/Postcode M4N 3M5
  Country Canada
  Tel +1 416 480 4027
  Fax +1 416 480 6002
  Email andy.smith@sw.ca
Sponsor Sunnybrook and Women's College Health Sciences Centre (Canada)
  Address TSRCC
2075 Bayview Ave.
Room T2-057
  City/town Toronto
  Zip/Postcode M4N 3M5
  Country Canada
  Email linda.last@sw.ca
Date applied 13/09/2005
Last edited 17/12/2008
Date ISRCTN assigned 28/09/2005
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